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Digital Marketing Course Modules

Our structured program covers every aspect of digital marketing for 2025 and beyond

Week 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing
  • Understanding the Digital Consumer
  • Digital Marketing Channels Overview
  • Digital Marketing Strategy Framework

Week 2: Content Marketing

  • Content Strategy Development
  • Content Creation Best Practices
  • Content Distribution Channels
  • Content Performance Measurement

Week 3: Search Engine Optimization

  • SEO Fundamentals and Algorithm Updates
  • On-Page and Off-Page SEO
  • Technical SEO Essentials
  • SEO Tools and Analysis

Week 4: Social Media Marketing

  • Platform-Specific Strategies
  • Community Management
  • Social Media Content Creation
  • Social Media Analytics

Week 5: Paid Advertising

  • Google Ads Campaign Management
  • Social Media Advertising
  • Display and Video Advertising
  • Ad Performance Optimization

Week 6-7: Final Project

  • Comprehensive Digital Marketing Campaign
  • Strategy Development
  • Implementation Planning
  • Performance Measurement Framework

Weeks 1-7: Fast Track Curriculum

  • All modules from the Fast Track program
  • Extended hands-on exercises
  • In-depth case studies

Weeks 8-9: Email Marketing Mastery

  • Email Strategy and List Building
  • Automation and Segmentation
  • A/B Testing and Optimization
  • Deliverability Best Practices

Weeks 10-11: Analytics and Data

  • Google Analytics 4 Setup and Analysis
  • Data-Driven Decision Making
  • Conversion Tracking Implementation
  • Custom Reports and Dashboards

Weeks 12-13: CRO and UX

  • Conversion Rate Optimization Principles
  • User Experience Fundamentals
  • Landing Page Optimization
  • A/B Testing Methodologies

Weeks 14-15: Advanced Projects

  • Project 1: Multi-Channel Campaign
  • Project 2: E-commerce Marketing Strategy
  • Project 3: Lead Generation Campaign